Draw Customers with Sign Boards
There’s a reason why so many tried and tested methods of advertising are still going strong in the 21st century. Sign boards, or even a digital sign board, are a proven way to draw people’s attention. Use a signboard to publicise your business or event, and enjoy great results from your advertising.
Designing a Signboard
At MGM Baltic, we are happy to help you with every step of the process, from the initial design phase through to the final production run. If you’re still at the blank slate stage, think about the information you will want to convey. What colour scheme do you need for your sign board design? Should you include contact information, such as a phone number and email address? What about the use of graphics? Even relatively minor details – such as font you choose – can turn out to make a big difference to the outcome.
Sign Board Design to Grow Your Brand
Maybe you’re placing business sign boards to advertise a particular event like a special sale or a unique customer experience. If your brand already has it’s own established colour scheme, font, slogan, or logo, then it’s important to remain consistent. Stick to what your customers will be sure to recognise. A signboard above your shopfront is a great way of establishing brand consistency, which is one of the easiest routes to developing loyal customers. Your signage, website, physical location, and other marketing materials should all share the same distinctive ‘look’ – what you might consider a family resemblance.
Placing an Advertising Sign Board
Choosing the right spot for a board isn’t always simple. Of course, if you are not actually the landowner, you will need to seek the necessary permissions – but once that’s done, there are still a few things to keep in mind when you place your advertising signboards:
• Who do you want to attract: Drivers or pedestrians? An outdoor sign board for drivers should be placed higher, with a larger font that’s easy to read from the road. But make sure that there’s nothing on your sign board which would be likely to distract or irritate passing drivers.
• What does the surrounding area look like? Yes, your sign should catch the eye, but you don’t want it to clash with the surroundings. Make sure it stands out for all the right reasons.
• What’s the weather like? Make sure you have a sign board, that’s durable enough to cope with wind and rain – like every company sign board created by MGM Baltic.
• Is vandalism common in the area? If it is, then ensure your lettering is bold enough to withstand graffiti – and avoid any images or text which a vandal could easily distort to produce a somewhat different meaning.
Sign Board Text
A letter sign board offers plenty of space for text, but it’s still important to keep things simple. The golden rule is usually: Use as few words as you possibly can to get your message across. One of the most common mistakes people make when designing a signboard on a shopfront is overwhelming potential customers with far too much information. Remember, you can always direct customers to your website if they want to find out more.
Sign Board Images
You don’t want a signboard on a shopfront to be too busy, but you can still make room for some images – particularly where they help get your message across. Choose simple, clear pictures that have an unambiguous meaning, and don’t add any visual clutter to your sign.
Boards for One-Off Events
Think about whether it’s worth putting the date on your sign. If your business is having a sale, for example, will you repeat it next year? If so, it will be more practical to get your sign board printed without any dates, so it can be reused. That sign board printing tip is also a good idea in case something beyond your control, such as extreme weather, causes you to change the dates, because then your sign will still remain relevant.
Your Sign Board, from Design to Completion
Do you already have your sign board image sketched out in your mind, or do you need to start from scratch? Whatever you’re looking for, please get in touch with MGM Baltic. We will help make your dream a reality, taking your initial thoughts and ideas and turning them into a practical sign board you can use to advertise your business or event. Contact us today – we would be delighted to work with you on all your signage needs.