Retail Design Encourages Sales and Drives Purchases
Effective shop interior design creates an inviting environment that optimises sales and provides an inviting space. Whether you’re opening a pop-up store in a shopping centre, a shop in shop, or your fifth designer shoe outlet, shop design is important. A good layout ensures good lighting, that there is adequate space for your shoppers, and that shoppers are encouraged to browse the whole store through the efficient placement of shopfittings. A professional interior design company not only helps with the aesthetics but can actually help keep costs down while taking advantage of every square foot.
Go With the Flow
There is a natural flow that the majority of shoppers adhere to as they enter and walk around a store. For example, 90% of people turn right after entering a shop door. The first wall that they see, referred to as the power wall, needs to be visually impactful. It can be used to sell high-ticket items, provide details of current offers, or to show off your latest products. Flow is even important when space is restricted, such as shop-in-shop design. MGM Baltic’s shop interior design professionals ensure that your store makes the most of this natural flow.
Light It up
Lighting is a critical component in retail interior design. Using fluorescent lighting for ambient lighting is common, but it can give the appearance of being budget or basic. Warmer lighting makes shoppers feel like they are enjoying a more intimate experience. Incandescent lighting shows off clothing and apparel in its natural colour, too. As well as ambient lighting, you need to consider task lighting, accent lighting, and decorative lighting, all of which combine to provide the best possible experience for your shoppers. Different areas utilise different styles of lighting, so the lights above a shop counter are different from those above products and can help direct shoppers to important areas.
Colours and Emotions
Colour is obviously important. Branding colours can be incorporated into your design but the colour you use will help set a scene and create a mood:
• Blue is calming
• Green is natural
• Pink is energetic
• Yellow is happy
• White can be agitating
• Red makes people feel anxious.
Contact MGM Baltic today to see how our shop interior designers can help optimise your space and increase your sales and performance.