Every Business Deserves High-Quality Shop Front Signs
Great first impressions are important for any business, which is why shop front signs are popular as well as effective. These signs are the first contact that prospective customers have with the business. So they are probably one of the most reliable forms of business advertising.
Whether your shop is located on a busy street, or in a down-town alley, a well-designed shop sign board is worth every penny you spend in our sign shop. It is the difference between being noticed or being overlooked by potential customers; and it also highlights who you are and what you do. The main benefits of having an effective sign for your shop front are:
1. Creating Interest
Piquing the curiosity of passers-by is especially beneficial for new businesses. In such a case, your signage should be cleverly designed to attract attention and encourage people to walk into your shop. Unfortunately, you often get no second chance to make a good first impression.
2. Highlighting Your Brand
Businesses use store signs to subliminally communicate the values of the brand and the product. They ensure all shop frontage signs are carefully designed to reinforce the professionalism and quality of the product or service they offer.
3. Making Your Business Easy to Find
Unless you have a multinational business, an online search might not return your exact location. But even such larger businesses still invest in an effective shop-signage strategy. This is because signs on your shop front are the simplest way to make sure those in the neighbourhood for the first time, or new customers, can find your business.
4. Helping Your Business Stand Out
An eye-catching sign mounted on your shop front is invaluable when you are surrounded by shops selling similar products, as is common in busy streets. Done professionally using a good sign company, this will not only clearly identify your business, it will also help persuade prospective customers to visit your store.
5. Long-Term Advertising Opportunity
Unless your shop is in a tourist attraction or a campsite, more than 80% of your business customers will be within a five-mile radius. So they will spot your shop front sign boards several times a day. That’s your opportunity to create a long-lasting impression of your business in their minds.
6. Cost Effective Option
TV, radio, social media, and many other forms of advertising require constant reinvestment, and the impact on your market might be insignificant. Yet high-quality signs on your store frontage offer a one-time investment that will advertise your business for years.
7. Improving Sales
Shop front signs often play a significant part in attracting impulse buyers, which make up 45% of all shoppers. Having a sign you refresh occasionally will keep these shoppers streaming into your shop.
Find Suitable Shop Front Signs
Despite the potential benefits of signs, you need to find the right design or style to deliver the desired outcome. With so many options, choosing the best sign for your shop front can be overwhelming. Depending on your objectives, you can choose any design from the following main categories:
• Large banners: These can used to convey messages to passers-by. They are often temporary, hence suitable for new products or short-term offers e.g. holiday sales promotions.
• Illuminated signs: These backlit signs or neon lights make your business stand out from a distance at night or on cloudy days.
• Contour cut signs: These are ideal for businesses who wish to add a personal touch to the exterior of their shop.
• 3D signs: These look professional and are easily recognisable because you can use unique colours, fonts, shapes, and designs to accentuate your brand image.
• Folded metal signs: These are tough and durable, which makes them an ideal choice for outdoors.
The best business practice is to use two or more types of well-designed signs which will complement each other. For example, illuminated signs might attract the person across the street, while a sign on the window will attract those who are passing by in front of your shop. As a sign maker, MGM Baltic specialises in designing, producing, and installing custom signage for business centres, offices, shops, supermarkets, gas stations, restaurants and much more. Contact us today and we can help you make the most of your shop front signs.