Shop in Shop Solutions: Shop Fitting Services for Any Business
Despite the proliferation of online shops, physical retail stores are arguably still the most effective way to capture customers and affect spontaneous purchasing decisions. Brand manufacturers are constantly developing innovative methods to reach consumers directly, and a shop in shop is one of those techniques. An MGM Baltic shop in shop system allows you to create a different shopping experience, leaving a lasting impact on your buyer.
Shop In Shop Concepts
Also called a store within a store concept or an in-store shop, a shop inside a shop is a designated space within a host retailer premises dedicated to a particular brand, where they are allowed to sell products under their unique branding. With this type of business arrangement, the host retailer agrees to rent a portion of its business space to be used by a brand. This arrangement is quite common in supermarkets and markets, and many bookstores team with coffee houses to enhance their customer experience.
The Increasing Popularity of Shop-In-Shops
A shop inside another shop might sound like a recent development, but it has a long history. However, the concept has gained momentum in the last few years. A store within a store allows both the retailer (usually big-box retailers) and consumer brand to create and benefit from a symbiotic arrangement. Certain shops in shop develop a strong following resulting in consumers specifically heading to that shop inside a retail store. In fact, some shop in shop retailer outlets cram their spaces with multiple store within a store brands. At times, up to 80 per cent of the retail store space could be occupied by store-within-a-store traders.
Benefits of Shop In Shop Retail
A shop in shop display is a win-win scenario for the brand and the retailer, and offers the following major benefits:
• Injects fresh life into a large retail space.
• Helps consumer brands build a larger presence in a third-party retail store.
• Shoppers benefit from intimate brand experiences.
• Retailers need not worry about filling the space with merchandise once they assign space to a brand.
• Shops become destinations, thereby increasing the host’s overall traffic.
• Online retailers contemplating a brick-and-mortar store can test the waters in advance with a shop in shop temporary display.
A successful shop-in-shop arrangement enhances the brand appeal of both the retailer and the manufacturer.
How to Set Up a Shop in Shop
If you are a brand considering setting up a shop inside another shop, get in touch with MGM Baltic’s shop in shop design team. As a professional player in shopfitting equipment and solutions, we offer interior and exterior shop fitting for retail operations, offices, shopping locations, clubs, restaurants, product developers, petrol stations, public spaces, and manufacturing firms. As far as shop in shop examples are concerned, there are certain dos and don’ts we can advise. We’ll help present your products in another retailer’s space without compromising the brand identity of other brands sharing the same space. We’ll help create a visual differentiation so that your in-store shop is easy to locate and identify. All of these issues could be further supported via strategic positioning of free-standing display units.
Contact MGM Baltic now so we can bring our professional experience and expertise in shop-in-shop solutions to the table.