Retail Kiosks As A Cost Effective Alternative To A Shop
Found in shopping centers, markets, and even in large department stores, retail kiosks are customisable, impactful, and always attract a lot of foot traffic. Kiosks can be manned or electronic, can be customized to incorporate your branding as well as your product lines, and they provide a host of benefits over traditional retail store rental. At MGM Baltic, we will work with you or your team to create a compelling, branded, and effective kiosk for any location.
The Benefits Of Kiosks Vs Stores
Setting up and running a store can be expensive, takes a lot of planning, and necessitates finding the right location which is available at the right price. Whether you are new to selling and want proof of concept before investing in a retail store, are considering expanding into a new territory and want to test the waters, or you sell a product that is highly seasonal and often struggle to find retail property to match your requirements, a retail kiosk from MGM Baltic can be customized to your needs.
What Are Retail Kiosks?
Retail kiosks are an alternative to traditional storefronts. They are usually located in areas with large volumes of foot traffic. They are similar to a market stall, and are found in shopping centers and large stores, but can also be found on promenades, outside sports and other major venues, and at many other locations. Sometimes, the kiosk itself is provided by the merchant or property owner. This may include some retail shelving units but kiosks allow for the addition of branding and marketing materials as well as retail display cases and other display elements.
Retail Kiosks Ideas:
• Electronics and mobile phones: Gadgets are often impulse buys. With a retail kiosk, you can put your electronic products in front of potential customers that are already in the mood to buy. Lower ticket price items, such as mobile phone accessories like screen covers, tend to perform better in these venues.
• Cosmetics and perfume: Kiosks can be used to offer experiential advertising to potential buyers. Cosmetic and beauty product samples can be offered to passers-by, not only drawing in those who agree to trial the product, but grabbing the attention of others at the same time.
• Information: Kiosks do not have to simply sell products. They can be used to offer information to visitors. They can be used for lead generation, for example, to help sell holidays or holiday destinations.
Test The Market With A Retail Kiosk
Making and stocking a kiosk is a convenient alternative to a traditional store. Retailers can use this affordable opportunity to test the market. Set up a kiosk and determine whether your products will sell in a particular geographic location, whether a shopping center or other venue attracts the right demographic, and whether a kiosk is the right setting for you. You might find that there isn’t enough room for stock or that your items are not suitable in a particular town. Kiosks are often available on a short-term lease and will cost less than a shop in a similar location.
Kiosks are a great way to expand a business without attracting the same costs. Some businesses use kiosks outside their main shop and use the kiosk to pull passers-by into the store. If you are launching a new product, a kiosk is a great way to announce the launch to the world, especially useful if the product line is new to your business.
Customisable retail kiosks solutions from MGM Baltic can incorporate existing branding. Choose bright and bold colors to grab the attention of your potential shoppers. Add tag lines and product information. Incorporate a marketing message, and even add information booths and electronic displays. Our team can help you create highly compelling and effective kiosks to convert potential customers to repeat buyers.
Making The Most Of Your Retail Kiosk Opportunity
Similarly to setting up a brick-and-mortar store, you first need to ensure that you choose a desirable location: somewhere with a lot of foot traffic and where your products and your business will be seen by your target market. While the busiest locations do tend to attract the highest lease prices, there may be some room for negotiation when it comes to signing the lease. You must also ensure that you have the appropriate permissions and business license before selling from any location. Also check the merchant requirements – some shopping centers demand that their retail kiosks open at certain times, and in most cases, there will be restrictions regarding when and where you can transport stock and inventory into and out of your new business premises.
Bespoke Design From MGM Baltic
Kiosks offer a convenient and effective means of attracting impulse buyers. They tend to perform well selling low- to medium-priced items, and they can be used to start, expand, or convert an existing business idea. At MGM Baltic, we have extensive experience designing and manufacturing customized retail kiosks. Speak to one of our team today to find out how we can help you make the most of your new retail space.