Grab Attention with Custom Business Signs
What’s the easiest way to attract prospective clients to your business? An eye-catching business sign, of course. Good signage can make all the difference, particularly if the nature of your business means you depend a lot on walk-ins.
The Ins and Outs of Business Signs
There are lots of things to consider when it comes to signage design – it’s not as simple as just putting the name of your business up on a poster and hoping for the best. Well-known brands may be able to get away with a sign that just displays their logo, but for smaller businesses, a sign can be a lot more complicated – and can really make or break your company’s marketing strategy. Here are some of the basics that you really should start thinking about:
• The combination of colours. You’ll want to stand out from your competition, yet without looking too wacky.
• The shape. A simple rectangle, a square, a circle – or something quite different altogether, and decidedly innovative?
• An image, if you want one. Does your business need an element of visual advertising?
• The wording. Keep it simple by just putting your business name, or perhaps add a catchy and memorable slogan.
• The font. This can help you set the tone for your business – so serious or friendly?
• Contact information if necessary. You may need to include a phone number or email address.
Designing a Business Sign
Of course, if you’re not much of a designer, then this can all feel very daunting. That’s why it’s usually a good idea to let the experts help you. Our sign shop at MGM Baltic have plenty of experience in designing and manufacturing business signs, and we’ll gladly work from your specifications to produce the custom signs you need. We understand that every business is different, and therefore needs to stand out in its own way. Talk to us, let us know exactly what your company is all about, and we can help you produce a unique sign that’s right for your commercial identity.
Pitfalls in Designing Signs
There are some common mistakes you’ll be keen to avoid. Don’t let your sign be too busy, as it can seriously turn customers off. That’s why if you’re using an image, it can be better to choose a simple outline or line drawing rather than a more complex picture. Similarly, a sign maker will always advise you to keep your message simple – never use ten words when just one will do – and avoid fonts that are likely to be hard to read. Many prospective customers will just be glancing at your sign, so it should be legible even with just a quick glance. Remember, no one is ever going to stop in the street and strain their eyes just to read your sign. Be careful, too, when it comes to well-known colour combinations that have particular associations. Red and green will stand out – but unless you’re selling a range of Christmas trees, you don’t want to give your customers the wrong idea. Finally, it’s essential to avoid making your sign look too much like a competitor’s marketing effort. Your business should stand on its own two feet.
Business Signs for an Existing Company
If your company is already up and running, then one essential is branding consistency. Your business signs should use the same colour combo and font that you use elsewhere, as well as any logo or slogan you may have already established. If your signs and, for example, your website look like they belong to completely different companies, customers will inevitably end up confused. Keep it consistent: A message that doesn’t change across different advertising platforms is one of the best ways of inspiring brand loyalty from your clients.
Location, Location, Location
Of course, your sign specification will also depend on where it’s going to be sited. Are you looking to make an on the road advertisement or a street sign directly outside your business front door? This decision will affect certain things about your sign, in particular, the size and shape. In some cases, the dimensions may be dictated by whoever owns the space where you’re placing your advertisement. Check such details in advance to avoid any unpleasant surprises.
Placement Tips for Business Signs
Who are you trying to attract: Pedestrians or drivers? This will help you decide how big your business signs should be, as well as the height above the street. If you’re looking for drivers, your sign should never be too distracting. For pedestrians, make sure that your message is not blocked by trees, lampposts or other obstructions. Also, you’ll want it to be high enough from the ground to avoid the risk of vandalism. Finally, check the sizes of the other business signs on the same street. If you want to maintain a harmonious relationship with your neighbours, it’s important not to overwhelm their signs by placing one that’s much larger. This can also disturb the appearance of the neighbourhood, which can then lead to locals becoming angry and choosing to take their custom – and their money – elsewhere.
A Business Sign that Endures
Last but not least, think about the finishing and materials you need for your sign. This will quickly become the public face of your business, so you should not plan to replace it too regularly. You’ll want it to be sturdy, durable, and easily cleaned – particularly if your business is in an area with bad weather or lots of pigeons. Letters falling off a sign or stained patches are some of the fastest ways to help your customers lose faith in you, so make sure you invest in a business sign that’s built to last.
Order Your Business Sign Today
At MGM Baltic, as a sign company we have experience with business signs, and we’ll happily go with you every step of the way. Maybe you already have the perfect design in mind, and you just need our help with sign printing and/or sign manufacturing. Maybe you need us to help you come up with an eye-catching concept, then bring it all the way to fruition. Whatever your needs, get in touch and we’ll help you produce the perfect business sign boards to bring customers right to your doorstep.